Altitude Trampoline Park (Nashville): $137K Revenue and 15X ROI From a Grand Opening Campaign

The Challenge

Altitude Trampoline Park opened its Nashville, TN franchise location five days before the campaign began. Zero local brand recognition. No existing customer base to pull from. And a direct competitor sitting one mile away.

The original goal was modest: 3X return on ad spend. That is a reasonable benchmark for a new facility trying to establish itself in a competitive local market.

• 5 days old when the campaign launched. No local name recognition at all.
• Direct competitor one mile away with an established local presence.
• Target: 3X ROAS. What they got was 85X.

The Strategy

The campaign was run by Drive Social Media. Their approach had two components.

First, they built custom AI lookalike audiences using data from early purchasers, people who had already bought tickets or bookings in the opening days. That purchaser data became the seed for finding similar people in the Nashville area most likely to convert.

Second, they ran two campaign types simultaneously: brand awareness campaigns to get the facility in front of new audiences who had not heard of it, and direct sales campaigns targeting those primed audiences to drive bookings.

• Lookalike audiences built from real purchaser data, not guesswork or demographic targeting alone.
• Awareness and conversion running together, not sequentially. New audiences were being warmed and converted at the same time.
• AI-assisted targeting to find high-probability buyers in the local area, even without a large existing customer list to start from.

The Results

Results are end-of-quarter figures from the Drive Social Media case study. All numbers are as published by the agency that ran the campaign.

Why This Matters for Your Facility

Three objections come up every time a facility owner considers paid social media. This case study directly answers all three.

• "We just opened, we don't have data yet." Altitude launched the campaign five days in. Early purchaser data, even a small amount, was enough to build effective lookalike audiences.
• "There's already an established competitor nearby." One mile away. The campaign still drove 4,900 purchases to the new location in a single quarter.
• "I'm not sure social media actually drives real bookings." $137,000 in attributed revenue is not engagement or impressions. It is tracked, attributed brick-and-mortar sales.

The facility type matters too. Trampoline parks are exactly the kind of venue where social media works well: visual product, family audience, strong emotional hook, repeat visits, and high social sharing at birthday parties and group events. The targeting conditions were well matched to the medium.

One Result, Not a Guarantee

This is one documented result from one facility in one market. Results vary based on budget, audience size, creative quality, offer strength, and how well the targeting is built. An 85X ROAS is exceptional. A 3X to 10X return on a well-run campaign is a more realistic baseline to plan around.

What this case study shows is not that every trampoline park gets these numbers. It shows what is achievable when a facility has a strong offer, the right targeting, and a consistent campaign approach behind it.